SEO is the core of all online marketing. SEO is the art of improving the setup, settings and content of a website to get it ranked higher by search engines like Google. There is an endless list of requirements, Does and Don’ts that play a role in how search engines value and rank your website compared to others.
The better your website is considered by Google and co, the higher up it will show when somebody searches for your products and services. This is what makes SEO so important. That being said, SEO can be very time consuming and challenging to stay on top, as the Internet and search engines constantly change. If you struggle to get more traffic to your website, we recommend finding an SEO expert to help.